The luxury resale trend caught my eye at John Lewis. That, and the return of 80s rugby shirts, for which they blame Saltburn. And "wellness" everything, everywhere, in all the reports I dipped into.
So much of this feels like a revolt against being excessively online. So many of us are yearning for more IRL encounters and serendipity in everyday life. Often friction is part of the deal.
As for fisherman aesthetic, I look forward to seeing this out on the tiles and in the club real soon.
Brilliant! Also love the ref to “slop culture” especially as it reflects the Oxford dictionary word of the year - brain rot. Thank you for sharing.
The luxury resale trend caught my eye at John Lewis. That, and the return of 80s rugby shirts, for which they blame Saltburn. And "wellness" everything, everywhere, in all the reports I dipped into.
So much of this feels like a revolt against being excessively online. So many of us are yearning for more IRL encounters and serendipity in everyday life. Often friction is part of the deal.
As for fisherman aesthetic, I look forward to seeing this out on the tiles and in the club real soon.
Brilliant post, loved reading this and appreciate the synopsis of which trends ring through for you.