BFF marketing as presence over performance
Great summary. I initially started my career in legacy media where the brand voice was not a BFF but someone who was there to calmly and authoritatively guide you. Now the BFF voice is so prevalent, I wonder what the next era of brand voice will be.
Great summary. I initially started my career in legacy media where the brand voice was not a BFF but someone who was there to calmly and authoritatively guide you. Now the BFF voice is so prevalent, I wonder what the next era of brand voice will be.