Stop looking for answers
‘Trend’ might feel like a dirty word to some. Something fickle and fleeting that opposes longevity. But as trend forecaster Jill Hawkins tells us, “everyone needs to pay attention to them if they want to be relevant in the future. In my opinion, good trend forecasting is about spotting problems and helping to solve them”.
What do YouTube videos of tiny hamsters eating tiny burritos, global warming, and images of Kim Jong Un riding a horse have in common? They all contribute to the collective feeling that the world is pretty bonkers – and there’s nothing anyone can do about it. Enter Homethings, a range of cleaning products with a mission to tackle the big problem of eliminating single-use plastics from the home.
Write down a problem you’re dealing with. Ask why. Ask why again. Ask why one more time. Now, see if you come up with a more interesting angle.
Hit reply to submit your response.
Read, Scroll, Listen
A dictionary that helps us explore your emotions.
Stop saying innovation, here’s why.
Why stories are great to communicate and attract the masses.
Julian Cole compiled the most valuable free strategy tools.
Building a brand is challenging. But more so when there's a lack of funding, resource and support for under-represented founders. So at Sonder & Tell, we’re hosting a collaborative workshop for 15 ambitious, under-represented founders at pre-seed/seed funding stage, to experience our storybook positioning process. We'll arm you with the tools you need to think about your brand positioning, story and tone of voice. If this sounds like something for you, or someone you know, click on the button to apply.