Is your brand a trend?
Food is more than fuel. It’s how we sink our teeth into the world around us – showing love, sharing connection and serving ideas. And those ideas move fast. So how can brands satisfy the ever-changing tastes of consumers? For that, we turn to the founders of food trend consultancy Harris & Hayes. Expect reflections on the future of sustainability, the silver linings of ‘wobbly times’ and where to go when you’re hungry for inspiration.
Pop culture, poking fun at competitors, and a few cut-price puns. If you need proof that a strong brand helps you harness trends, scrolling Aldi UK’s Twitter should do the trick. Whether they’re comparing digestives, crowning Kevin Carrot alongside King Charles or tuning into the Line of Duty finale (“We’re not being bent coppers but our low prices are criminal.”), the stellar social team tows the middle aisle between brand messaging, current events and viral memes. How? By using its bold, cheeky, on-the-ball voice where it counts. And we – along with almost 700k followers – love them for it.
Scroll through your FYP. What viral trends would you say yes to? Which would you say no to?
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