How to build brand royalty

For James North, life as a creative is about more than a job title. From copywriter, to Head of Copy to Creative Director, his aim has always been ‘to create culturally relevant work that raises brand awareness, sales and hopefully a smile or two’.

James certainly left the S&T team smiling, after leaving a note in our inbox about a copy mistake that had gone public whilst he was heading up the copy team at Moo. He wrote to us: “Somewhere between a Word doc being written and packaging being produced, tweaks had been made and proofing had been missed. Leaving us with 18,000 embarrassing bottles. But instead of hiding our mistake in a landfill, we sacked the copywriter and used them all instead.”

Can you think of a brand with as loyal a following as Yorkshire Tea? Proving there’s nothing more British than a cuppa, the owners of the iconic tagline: “Let’s have a proper brew” decided to keep it simple for this National Tea Day ad.

It’s Christmas Eve and aliens have invaded. Write the King’s speech for tomorrow.

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Read, Scroll, Listen
Now that London Bridge has fallen down, revisit this iconic long read.
Why Black British poet Benjamin Zepanaiah turned down an OBE.
And why Nick Cave sees no problem attending the coronation.
Saturday’s menu, sorted.

Browse our Bookshop.org page to see what the team is reading and a few of our favourite brand and copywriting books. When you buy from Bookshop.org you're supporting independent bookstores. And we're donating the 10% affiliate cut from our store to BookTrust, the UK's largest children's reading charity.